Missed Opportunities


By chance the other week, I came across a certain kind of eastern European brandy called Slivovitz.

Slivovitz brandy - potential ambigram
Slivovitz plum brandy

Naturally, I immediately saw the potential for a mirror reflective ambigram. It’s perfect – the ‘ivovi’ in the centre is already symmetrical, and the sl/tz would take no work at all. If anybody in the ambigram community has an interest for brewing spirits, you should definitely consider marketing your own brand of this drink. If the ambigram logo were printed on a transparent sticker, you would be able to read it from both sides – what a great gimmick!

It made me wonder what other companies could easily go for an ambigram rebrand. If you have also come across something similar, leave a comment or send me an email, and I’ll include it in a future post.