Ambigram numbers

Since our written language relies so heavily on letters to form words, most ambigram artists have developed a close relationship with each letter. It is important to understand what parts of the letter form are essential for its legibility, how much a letter can be distorted before it is illegible, and over time obtaining a mental collection of the varied shapes a letter can take in different scripts.

Numbers however, are not nearly as prevalent in ambigram designs. I can’t speak for anybody else, but I am much less comfortable with the shapes of numbers than I am with those of letters.

But essentially, they are exactly the same – just written glyphs which we as humans have assigned an abstract meaning to. This post will be celebrating some ambigrams which I found, which use numbers as part of their design.

As usual, a couple of these are my own, so I will get them out of the way!

The two above images show the numbers 13 and 21. I designed these many years ago in my early teens, having just discovered the blend tool in Adobe Illustrator. From what I remember, this was ordered as a tattoo for a client’s wrist. Although I would never go for this stylistic look now, I appreciate this design as a fossil of my younger, uglier, over-complicated design tendencies.

Daniel / 01.02.10 perception shift ambigram
Daniel / 01.02.10 perceptual shift ambigram


Another example of an old and slightly ugly design of mine. This was also designed as a tattoo for a client. His son was called Daniel, and was born on  the first of February 2010. This design is a perceptual shift ambigram – meaning that without rotating it, you can either read it as ‘Daniel’, or as ‘01.02.10’.

903 Creative ambigram logo
903 Creative’s ambigram logo

This is a very funky design for the logo of graphic design company 903 Creative. I can imagine it in neon above the door of a seventies disco.

society 27 ambigram logo
Society 27’s ambigram logo

A very pretty logo for the design company Society 27. Perhaps intentionally or by chance, this is a very similar design to a design by Tom Carnase, which I will display below.

72 ambigram by Tom Carnase
72 ambigram by Tom Carnase

Rather than showing 27, this design shows 72. It’s less clean and minimal than the last, but a lot groovier!

As with every other post here, if you know of any other ambigrams which involve numbers, send me an email, and I might make another list like this!


Missed Opportunities


By chance the other week, I came across a certain kind of eastern European brandy called Slivovitz.

Slivovitz brandy - potential ambigram
Slivovitz plum brandy

Naturally, as an ambigram artist, I immediately saw the potential for a mirror reflective ambigram. It’s perfect – the ‘ivovi’ in the centre is already symmetrical, and the sl/tz would take no work at all. If anybody in the ambigram community has an interest for brewing spirits, you should definitely consider marketing your own brand of this drink. If the ambigram logo were printed on a transparent logo, you would be able to read it from both sides – what a great gimmick!

It made me wonder what other companies could easily go for an ambigram rebrand. If you have also come across something similar, leave a comment or send me an email, and I’ll include it in a future post.