Visual Wordplay part 2

Last week I compiled a list of images I described as visual wordplay. Searching through the internet for these pictures was so much fun that I decided to make a part 2. Maybe in the future there will be a part 3 – who knows?

smile communications logo
Sm:)e Communications logo

We’re all very used to the 🙂 emoticon by now – this is a logo for a record label which incorporates it in a charming way.


I also came across the image above which looks a lot nicer and is more immediately legible, but the sm:)e communications logo came first!

22 album cover
22 album cover

Here is a very clever album cover which utilises the record as part of the design. When both records are pulled half way out of their sleeve, it reads 22. I’ve searched all over the web for what album this is, and who designed it, but I can’t find anything. If anybody knows about this record, I would be grateful if you could leave a comment!

Nicolas Tesselation
Nicolas tesselation by Alain Nicolas

I’m sure many of you are already familiar with these, but here is a word which has been designed to tessellate – it is written in such a way that when used in a repeating pattern, the negative space creates an identical pattern. I’ve tried to make these before, but they have never turned out very good – well done to Alain!


A tessellation by Tom Jaeger
A tessellation by Tom Jaeger

Here is another tessellation – this time in the format of a minimal yet bold poster.

high 5
high 5

This one is fascinating. I cannot find the name of the person who designed it – the furthest I can get is a tumblr website hosted at The website simply consists of this logo centred on the page – nothing else… mysterious! I emailed the owner of the site, but have not yet received a response.


The V&A is a museum in London, and if you’ve ever been to the South Kensington underground station, you would have seen this clever rotating sign advertising it. It is designed so that after each rotation, it is legible from the other side, so whichever direction you are approaching it from, you will be able to read what it says. Admittedly, there are simpler ways of doing this (perhaps with a sign printed on both sides), but this is a lot cooler.

If you’ve seen any other cool examples of visual wordplay in the wild, send me a message, and I will include them in the next post!


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